Being an asset-light company, Mahindra Logistics works with many Business Associates who bring in various assets and are vital to our growth. Our main Business Associates are the ones who provide us with vehicles, warehouses, and manpower. We generally have a long-term business relationship with our partners. A number of our business partners have grown and developed their businesses with us. As of now, we worked closely with over 1800+ business partners across our Supply chain management and Enterprise Mobility.
Our Policy is to create an ecosystem focusing on the holistic development of the Business Associates thereby providing customer delight and enabling our businesses to RISE
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The special Business Associates Program of Mahindra Logistics Limited is aimed at engaging Business Associates, throughout their journey of association with the Company. We have set up a business a Associates development and loyalty program to expand our existing network of business associates as well as to incentivize our existing business partners to contribute more assets while improving service quality and performance. We train our business partners and their employees on topics such as customer service skills, communication skills, and etiquette. We conduct periodic reviews with all business associates where quality, compliance, reliability, and business expansion plans are discussed. Our business partners’ engagement program seeks to develop and maintain strong ties with all business partners. Our Leadership team personal interacts with all our business partners via sessions like "Chai Pe Charcha", "Coffee with CEO" and "Maan Ki Baat" through these sessions all are able to connect and share their ideas and suggestions. We also recognize our business associates through annual awards.
The company takes special initiatives in providing value-added services to business partners like Fuel card, Mahindra Financial Service, Mahindra Holidays and many more. To effectively run this program, Mahindra Logistics Limited has a Business AssociatesCell. This cell handles the entire life-cycle of the business associates covering engagement, development, data management, complaint management etc.
In our Enterprise Mobility business, we have also focused on multiple initiatives to incentivize drivers of our business associates. One such initiative is our focus on developing driver-cum-owner (DCO) business partners to meet our future needs. Such DCOs own and maintain their own vehicles, which they make available to us to support our operations. The induction, operation, and control of DCOs is facilitated and automated through the use of technology.